Since joining Integral Studio in 2018, I have been part of a team dedicated to driving design innovation in the music industry. Over the past five years, Integral Studio has addressed the industry's need for cutting-edge solutions. Our team of creative technologists has developed direct-to-fan strategies that empower artists to engage with, analyze, and monetize their audiences effectively.

Our proprietary analytics and advertising software, known internally as "Symphony," enhances and scales our artist campaigns. Symphony not only provides valuable insights but also enables creators to take decisive marketing actions. This allows the Integral A&R team to concentrate on artist development and creativity. Described as a CRM for creators, Symphony simplifies and optimizes the digital fan engagement process.

My Role..

At Integral Studio, I harness my expertise in meme creation and distribution to elevate artist marketing campaigns on Instagram, TikTok, and X (formerly Twitter). I craft engaging and culturally relevant content that resonates with digital audiences, driving visibility and interaction through relatable videos paired with specific songs. By combining creativity with analytics, my work supports Integral's data-driven strategies, enhancing artist presence and optimizing engagement in the digital realm.